The grand opening of the Shanghai Kitchen and Bathroom Exhibition in 2019, various brands are also showing fancy skills at the exhibition site, large and small conferences continue, and Lin Zhiling is present at the scene to help the brand. It is wonderful. But what is the status quo of the kitchen and bathroom industry behind this bustling brocade? What new developments deserve our attention?
It is understood that the scale of the current exhibition increased by 9.1% over the previous year. The 27 exhibition halls were fully open, and the 230,000 square meter exhibition area accommodated 1257 exhibitors.
Although the pavilion scene was very popular and the flow of people seemed to be the same as that of the previous year, it will be found that running the entire exhibition area will see that the flow of people is mainly concentrated in big brands and booths. The major brands are in great competition and the flow of people is huge. The focus of this year ’s Kitchen and Bathroom Show is that other small and medium-sized enterprises have smaller booths and less investment. They are also slightly inferior in booth design, marketing methods, and on-site execution, and have a lot less foot traffic than big brands.
The kitchen and bathroom market is fiercely competitive, especially the sanitary industry has many categories, with low thresholds and long product life. Therefore, when choosing kitchen and bathroom products, consumers mostly choose large brands as the standard. SMEs want to gain a certain position in this industry. In addition to focusing on their own product quality, improving brand awareness is essential.
The concepts of “intelligence” and “customization” in this kitchen and bathroom show are extremely popular. Almost all kitchen and bathroom brands cannot escape these two words. Major brands have swarmed up, hoping to occupy a place in the field of home customization, except for many In addition to brands focusing on single products, most of the bathroom products are competing for overall customization. They have shifted from traditional touting products to providing consumers with overall solutions for home kitchens and bathroom spaces.
If the past full-body customization only stayed in the bathroom cabinet and shower room, then this year’s full-body customization includes all aspects of the bathroom space. The full-body customization is no longer just a concept, but continues to evolve from diversified product support to personalized customization. To meet the individual needs of consumers.
